Hawky Ai
2024
Helping hawky to stand out
Role
UI UX designer
No code developer
Brand designer
Tools used
Figma
Photoshop
Illustrator
Duration
1 month
Introduction
Hawky.ai is an AI-driven platform specializing in creative pattern extraction to enhance ad performance and provide insights into cognitive neuroscience. The objective was to develop a cohesive brand identity and website that reflects the innovative and analytical nature of the platform and develop it on framer.
My Responsibilities
In the brand design project for Hawky.ai, My responsibilities included
- Design a website ( includes design system and all visual illustrations )
- Develop the website on framer
- Brand design ( includes brand identity styles, Logo and their variants, Mockups, social media posters,)
- Creating comprehensive guidelines to ensure consistency across all platforms
I collaborated closely with the client to align the brand's aesthetics
Outcome
Logo Design : Symbol based, sleek logo.
Color Palette : A selection of colors that represent the social medias, enthusiasm and excitement.
Typography : Fonts chosen to enhance readability and reflect the brand's character.
Visual Assets : Custom illustrations for website and icons aligned with the brand's theme.
Website design : Designed website using figma that that reflects simplicity and modern aesthetics.
Framer website development : Developed website on framer with light and dark mode.
Poster design : Designed marketing materials to post on social medias.
Brand guideline : Creating comprehensive guidelines to ensure consistency across all platforms and future usages
Key Stages
Research & Discovery: Understanding Hawky.ai's mission, target audience, and market positioning.
Concept Development: Creating initial design concepts for the logo, color schemes, and typography.
Design Execution: Developing the selected concepts into finalized brand assets.
Implementation: Integrating the brand assets into the website and other marketing materials.
Final Design and brand guidelines
Live site that developed on framer
Hawki.ai